Investment criteria in Karaya

We pay attention to these things when reviewing startups.

Attractive target market

Solutions tailored to the market: Problems that are focused on a specific target market considered by the startup (for example, a market larger than 20 billion Tomans) and a tailored solution is provided to solve the problem. The applicant startup must present a clear vision to acquire an acceptable share of this market.

The team of founders

The commitment of the management team: The commitment and enthusiasm of entrepreneurs towards their business is one of the things that Karaya pays attention to. One of the most important aspects of investigating the possibility of investing in startups is the ethical and professional characteristics of the startup founder team. The team should be receptive to the guidance provided by Karaya's investors.

Financial invoices

Financial forecasts: The financial forecasts provided should be reasonable and achievable. Karaya pays attention to the appropriateness of assets, cash flow and the amount of profit with the provided assumptions and financial forecasts.

Competitive Advantage

Special capabilities: The key factors that are considered in the evaluation of competitive advantages of Karaya are: registered patent, exclusive license, access to marketing communication and distribution network, offering the product as a leader in the market and other exclusive features.

Growth potential

Attractive income plan: We are looking for companies that can grow quickly. The management team of the startup should have a plan to generate significant profit while simultaneously looking at multiple ways of generating income.

Amount of requested capital

Optimal range: Karaya invests in the range of 100 million tomans to 5 billion tomans. Regarding transactions with higher requested capital, the issue is investigated and if it is highly attractive, it will be investigated.

How to use capital

Effectiveness and efficiency: The amount of capital attracted should be used in order to achieve the company's key performance goals, and ultimately lead to an increase in the company's value. For this purpose, Karaya examines the startup program regarding the requested capital.

coordination

Working together: We believe in active partnership with startups and by sharing practical and executive knowledge and experience of Karaya members, we support the company in achieving the set goals.

exit strategy

Common interests: We seek to increase Karaya's investment by at least 5 times within 2 or 5 years. Given the extremely high failure rate of early-stage startups, this level of ROI is essential. Karaya expects a step-by-step exit strategy from the company that includes operational and strategic steps and fully explains how to exit Karaya.